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moody incense

Product design, brand and marketing for Fair Trade incense start-up.

Role: Co-Founder and Co-Creative Director

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BRAND | COPY | CREATIVE DIRECTION

Moody was born out of several margaritas, an empty box of incense and two women with a plan to make mindfulness more fun. Couple of years on, we have investors and a plan to take over the fragrance world. We'd describe our brand as playful, illustrative and heavy on pop culture. Also very gender neutral — incense is for everyone, inclusivity is key.

Photography: Ben McNamara

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