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vinomofo
Creative copywriting, brand strategy and video production for one of Australia's leading wine brands.
![mimi-2 1](https://static.wixstatic.com/media/1f42fb_d825b8bb6f6649649e2cb7d59f026e0b~mv2.png/v1/fill/w_749,h_765,al_c,q_90,enc_avif,quality_auto/1f42fb_d825b8bb6f6649649e2cb7d59f026e0b~mv2.png)
mimi-2 1
Describe your image
![mimi-2 1](https://static.wixstatic.com/media/1f42fb_d825b8bb6f6649649e2cb7d59f026e0b~mv2.png/v1/fill/w_749,h_765,al_c,q_90,enc_avif,quality_auto/1f42fb_d825b8bb6f6649649e2cb7d59f026e0b~mv2.png)
mimi-2 1
Describe your image
1/1
![vinomofo.png](https://static.wixstatic.com/media/1f42fb_a6ac63ec938e4dbe9b948f5bbcf58679~mv2.png/v1/fill/w_980,h_420,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1f42fb_a6ac63ec938e4dbe9b948f5bbcf58679~mv2.png)
COPY | BRAND | VIDEO
Vinomofo was one of Australia's most successful, rebellious start-ups. Translating to 'wine motherfucker' this brand was all about irreverence, quality booze and actually enjoying your wine collection. As both Head of Video and Lead Copywriter, I loved taking the brand and bringing it to life across Australia, New Zealand and Singapore markets.
developing mimi
The brief: promote responsible, sustainable adventure travel.
![upload-a09544f6-e530-4735-bbbf-83246709be8d.webp](https://static.wixstatic.com/media/1f42fb_5bf24e16ef1d45f3a157b8513af4d3b9~mv2.webp/v1/fill/w_741,h_287,al_c,lg_1,q_80,enc_avif,quality_auto/1f42fb_5bf24e16ef1d45f3a157b8513af4d3b9~mv2.webp)
![upload-0e40004f-96a1-4dd0-aa3c-80c4a60c7a4c.webp](https://static.wixstatic.com/media/1f42fb_9ef393ace5524a98b1187708ff9b65da~mv2.webp/v1/fill/w_741,h_287,al_c,lg_1,q_80,enc_avif,quality_auto/1f42fb_9ef393ace5524a98b1187708ff9b65da~mv2.webp)
![upload-255fa7e5-38e2-4e0e-992f-7f10a2f6213f.webp](https://static.wixstatic.com/media/1f42fb_d22df65eb8744042be54239f3c3022ba~mv2.webp/v1/fill/w_741,h_287,al_c,lg_1,q_80,enc_avif,quality_auto/1f42fb_d22df65eb8744042be54239f3c3022ba~mv2.webp)
videos
edm sends
![festivus.webp](https://static.wixstatic.com/media/1f42fb_644d7d4f658847c2b2501ac620ed5e9a~mv2.webp/v1/fill/w_333,h_600,al_c,q_80,enc_avif,quality_auto/1f42fb_644d7d4f658847c2b2501ac620ed5e9a~mv2.webp)
![spleandour.webp](https://static.wixstatic.com/media/1f42fb_16503620ab0a40aaa54b8bbd7e6205dc~mv2.webp/v1/fill/w_298,h_760,al_c,lg_1,q_80,enc_avif,quality_auto/1f42fb_16503620ab0a40aaa54b8bbd7e6205dc~mv2.webp)
![charlie chaplins.webp](https://static.wixstatic.com/media/1f42fb_9076cbcb71c54945b4aa9bb13fdb6199~mv2.webp/v1/fill/w_277,h_804,al_c,lg_1,q_80,enc_avif,quality_auto/1f42fb_9076cbcb71c54945b4aa9bb13fdb6199~mv2.webp)
![char.webp](https://static.wixstatic.com/media/1f42fb_162509cdec604a15a3bc6f55780dd4de~mv2.webp/v1/fill/w_421,h_600,al_c,q_80,enc_avif,quality_auto/1f42fb_162509cdec604a15a3bc6f55780dd4de~mv2.webp)
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